Insist on CCAB/BPA Circulation Audits for your own protection!

Circulation differences are also very important...and if you look closely, it's easy to see the many advantages. To overcome problems caused by the distorted claims of some publishers, CCAB was created in 1937 as a tripartite, not-for-profit, self-regulating body. Advertisers and ad agency members only encourage the use of audited publications because, if the publication is not audited, there is no accountability for an advertising investment. Some publishers use a "Sworn Statement" of circulation — a declaration before a teacher, doctor, or notary that the publisher "swears" the claims made are true. This hardly compares to a CCAB/BPA Audit...far from it. CCAB/BPA cross-checks all the data claimed for accuracy and honesty, right down to verifying printing quantities and checking postal receipts for you. Publications which submit their circulation to a CCAB/BPA Audit have nothing to hide and freely provide this independent proof of circulation to the advertising community. You wouldn't invest in an "unaudited" company on the stock market, so why even consider an "unaudited" magazine for your ad investment? CCAB/BPA Statements give you the audited statistics with which you can compare magazines on a level playing field. CCAB/BPA is the referee.

Call Dante Piccinin at 416-494-1066 or email homeimprovement@rogers.com