Who
We Reach
|
Home Improvement Retailing is
sent to all big box retailers, independent and corporate hardware and home
centres, building supply outlets, major retailers, mass merchants,
wholesalers, and distributors of building supplies and hardware. Copies of
Home Improvement Retailing are sent to individual dealer locations
as well as multiple copies to all head office executives and individual
buying team members. |
| Call
Dante Piccinin at 416-494-1066 or email homeimprovement@rogers.com |
Here's a more detailed breakdown: |
| Business/Industry |
Total
Qualified |
PERCENT OF TOTAL |
| Units |
Copies |
| Hardware Retailers |
1,623 |
2,245 |
14.7% |
Department & Chain Stores
(Hardware Departments) |
562 |
653 |
4.3% |
| Building Supply Dealers |
3,661 |
5,348 |
35.1% |
| General Stores |
550 |
615 |
4.0% |
| Paint & Wallpaper Retailers |
662 |
787 |
5.1% |
| Lawn & Garden Retailers |
90 |
147 |
1.0% |
| Kitchen & Bath Retailers |
59 |
84 |
0.5% |
| Home
Improvement Contractors |
735 |
1,062 |
6.9% |
| Hardware Wholesalers & their Salesmen |
263 |
507 |
3.3% |
Lumber & Building Supply Wholesalers and
their Salesmen |
463 |
816 |
5.3% |
Hardware, Building Materials Manufacturers
and their Salesmen |
891 |
1,754 |
11.5% |
Others Allied to the Field, including Schools,
Libraries, Government Associations |
290 |
50+ |
3.3% |
| Home
Builders |
-- |
770 |
5.0% |
| TOTAL QUALIFIED CIRCULATION |
9,849 |
15,297 |
100.0% |
|
| Source:
CCAB/BPA Statement, December 2006 |
back
to main advertising page
rates page
|