ICSC Rebrands

The International Council of Shopping Centres (ICSC) has changed its name to the Innovating Commerce Serving Communities (ICSC) as part of the organization’s brand repositioning, reflecting its role in promoting and elevating the marketplaces and spaces where consumers shop, dine, work, play, and gather as foundational and vital ingredients of communities and economies. The new name allows the organization to fully represent the marketplace’s industry and deliver the experiences and benefits to support its members in their vital roles as community builders, career developers, job creators, and economy drivers. The acronym ‘ICSC’ along with ‘Innovating Commerce Serving Communities’ will be used in all branding, marketing, events, communications, and external relations.