Brick-and-mortar Not Dying But Evolving

Forty-eight per cent of consumers still prefer in-store shopping, says a study by Raydiant, a digital signage and experience platform provider. The majority (82 per cent) say a positive in-location experience makes them more likely to return to a physical establishment while 42 per cent say in-store customer service has improved over the past six months, confirming that brick-and-mortar retail is not dying, but evolving, says Bobby Marhamat, chief executive officer of Raydiant. Additionally, 47 per cent of respondents estimate that they've spent more than 51 per cent of their shopping budget in physical locations so far in 2021.