Retail Pro Offers Omnichannel Solution

Retail Pro International, a global point-of-sale and retail management software company, has partnered with OptCulture to launch the OptCulture Marketing for Retail Pro offering. This solution helps retailers unify customer data and loyalty initiatives across brick and mortar and online channels for personalized, data-driven marketing and rewards. “This new omnichannel marketing offering for mid-market retailers using Retail Pro POS and retail management software in their brick-and-mortar stores is especially timely given the impact of COVID on retail engagement. The proportion of omnichannel shoppers has increased dramatically with COVID, and shoppers are significantly more comfortable with the fluidity of the shopping experience across channels from product search to purchases and returns,” says Kerry Lemos, Retail Pro International CEO.