Walmart Canada Joins Stingray Retail Media Network

Walmart Canada has joined the Stingray Retail Media Network. Stingray, a music, media, and technology company, will be responsible for exclusive sales representation, in partnership with the Walmart Connect sales team, of all in-store digital audio advertising within the national Walmart Canada retail footprint. Retail-based digital audio advertising enables brands to connect and remain top of mind with highly qualified consumers during their in-store shopping journey. Stingray’s proprietary streaming media technology will launch in 200 Walmart stores nationwide in April. The remaining stores will launch by the end of the second quarter of 2022.