Conversion Rates Top Priority

Online retailers plan to focus on conversion rates this year, hoping to increase them by five to 15 per cent, says the ‘2022 eCommerce Executive Key Initiatives Survey Report’ by eCommerce cloud platform Yottaa. Retailers had online revenue growth of between 26 and 50 per cent in 2021 and most (72 per cent) plan to increase their investment in their digital offering by 25 per cent or more this year to achieve their goals. Some of the areas they want to improve include maximizing return on eCommerce technology investments (56 per cent), optimizing shoppers’ digital experiences (48 per cent), and decreasing page load times (47 per cent). More than 79 per cent of retailers are investing 25 to 50 per cent more in customer acquisition than in previous years. Online security is also a top priority and an area they plan to invest.