Analytics Drive Numbers For Lowe’s Canada

Lowe’s Canada is using data and segmentation systems to identify top spenders in the home improvement industry. Catherine Laporte, vice-president of marketing at Lowe’s Canada, and Michael Scida, director of retail business development at Environics Analytics, said during the Retail Council Canada (RCC) ‘STORE’ 2022 event, that it is using the Environics Analytics’ data and segmentation systems to continue to improve its marketing of events and digital promotions. These systems have helped the company learn more about the top spenders and their spending habits. This data is being used to help the company better organize digital events and promotions that match the interests of its different markets. This has allowed the company to get a quick and significant step ahead of competitors during and post pandemic.