AD Summit Brings Together eCommerce And Marketing

AD, parent company of AD Building Supplies – Canada, brought together digital and marketing leaders from AD owner/members, supplier partners, and eCommerce partners in December. Over 470 attendees gathered at the ‘2022 AD eCommerce & Marketing Summit’ in San Diego, CA, for a week of panel discussions, keynote speakers, roundtables, networking, and collaboration opportunities. The theme for the event was ‘What’s Next,’ which provided the foundation for the summit’s programming which included education forums about emerging technologies and evolving business models and inspiring leaders to anticipate the future of their companies. This was the first summit to include marketing leaders from the AD community. “Marketing and eCommerce leaders will have a great impact on the direction and success of independent distribution,” says Marty McLaughlin, chief marketing officer for AD. “Digital touchpoints for customers will continue to grow and adapt over time and collaboration between eCommerce and marketing teams helps orchestrate a consistent customer experience across all in-branch and online touchpoints.