AkzoNobel 2023 Colour Reflects Nature

Wild Wonder – a hue inspired by the warm tones of harvested crops – is AkzoNobel’s ‘Colour of the Year 2023.’ The shade offers an upbeat glow that connects with nature, creating a sense of energy and positivity. Four decorative paint colour palettes have been designed around Wild Wonder: Lush Colours (the forest hues), Buzz Colours (meadow brights), Raw Colours (harvest shades), and Flow Colours (seashore tones). The company says the shades reflect its commitment to people, the planet, and paint. Its Global Aesthetic Center has designed colours, finishes, and formulas for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring, building products, and architecture markets. The year 2023 brings two major milestones to the centre. Its ColourFutures trend forecast will celebrate its 20th anniversary, while the team also reaches three decades of trend analysis, colour research, colour design, and art direction at AkzoNobel.