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Oct 23, 2024

Bélanger launches rebranding initiative to enhance market presence

Bélanger has announced a significant rebranding initiative, marking nearly 60 years of service. The rebrand emphasizes the company’s commitment to superior craftsmanship and accessible faucet and shower system collections designed to improve daily life.

 

The refreshed brand identity introduces new product lines, including the Bélanger Pro and Bélanger Essential collections. Notable launches are the Solara Collection, featuring robust designs for professionals, and the Adore and Indy collections, tailored for contemporary homes.

 

General manager Lidia Pedicelli stated, “The rebrand allows us to reconnect with our customers and introduce Bélanger to new audiences.” As Bélanger seeks to broaden its market across Canada, Pedicelli emphasized the company’s goal to inspire customers while reinforcing its legacy of reliability and innovation.

 

The initiative also includes a revamped website, enhancing user experience with detailed product information.

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