Beaulieu Canada unifies US operations under its own name

Beaulieu Canada announced its expansion into the United States, marking a strategic shift from operating under the Peerless brand to adopting the Beaulieu name. This transition aims to streamline the company’s offerings and strengthen its brand identity. Beaulieu Canada will phase out the Peerless brand and consolidate its market presence, emphasizing its commitment to quality and customer service.

The expansion includes the establishment of inventory in Georgia to enhance distribution efficiency. Beaulieu Canada plans to offer its full range of products, including carpets, laminates, and luxury vinyl, across North America. The company will deploy trained sales representatives to support retailers and distributors, ensuring seamless access to its high-quality flooring solutions.