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Oct 4, 2024

BeautiTone reveals 2025 Colour of the Year: Midnight Flora

BeautiTone has unveiled its 2025 Color of the Year, Midnight Flora, a striking red-purple that evokes the mystery of an enchanted twilight garden. The Canadian-made and owned retail paint brand has described the hue as deep, dramatic, and ideal for creating moody, bold interiors.

 

Kristen Gear, BeautiTone’s lead design and color specialist, noted, “Midnight Flora speaks to the profound shift toward imagination we’re seeing in color and design, one that is shaped by a freedom of creativity.” It is the focal point of BeautiTone’s 2025 Colour Trends, which also includes hues like Stillness, a calm green-blue, and Bloom, a soft, earthy pink.

 

The palette embraces emerging trends like “color drenching,” where walls, ceilings, and furniture are coated in the same shade to highlight architectural elements.

 

BeautiTone’s paints are available exclusively at Home Hardware locations across Canada.

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