BeautiTone unveils 2024 Exterior Colour of the Year, 'Pacific'

‘Pacific,’ a deep blue tone, has been named the 2024 Exterior Colour of the Year by Canadian brand BeautiTone. The name ‘Pacific’ evokes the calmness and complexity of the ocean, which was named for its peaceful intervals, and invites a daring yet refined approach to exterior aesthetics marking the beginning of a new season of bold colour choices for Canadian neighbourhoods.

"For several years now, Canadians have embraced neutral tones on the exteriors of their homes, but with 'Pacific' we have entered a new, more vibrant era," says Kristen Gear, lead design and colour specialist, BeautiTone Paint and Home Products. "'Pacific' will be an impactful colour choice for many years to come. It is a calming, yet bold influence that balances the hustle and bustle of our busy lives inside and outside the home. This harmonious shaded blue not only creates a peaceful atmosphere but also seamlessly complements various architectural styles making it a versatile and elegant choice.”

The centrepiece of the BeautiTone 2024 Exterior Colour Trends, ‘Pacific’ is one of five key colours in the 2024 colour palette, along with seven supporting neutrals. BeautiTone's 2024 Exterior Colour of the Year and Colour Trends palettes are available exclusively at Home Hardware, Home Building Centre, and Home Hardware Building Centre locations across Canada. "Pacific" and other colours are available in BeautiTone's wide range of paint and stain products.