BEHR launches Hubba Bubba Pink colour in Canada

Behr Paint Company has partnered with Hubba Bubba by Mars to solidify the pink shade’s status in the hearts, minds, and homes of Canadians. Together, they're introducing Hubba Bubba Pink by BEHR, a playful hue that radiates warm whimsical energy, inspiring endless pops of fun, creativity, and design possibilities.

This playful pink pairing embraces the 'Dopamine Décor' design movement, where colour is used to enhance mood and create joyful spaces. This whimsical shade, reminiscent of the cherished bubblegum, adds a burst of fun into any room.

To celebrate the launch, Hubba Bubba and BEHR brands are partnering with visual artist Briony Douglas, showcasing the importance of creativity in everyday life. Douglas’ involvement illustrates how incorporating Hubba Bubba Pink by BEHR into various spaces can introduce an element of fun and joy.