Behr Paint Company reveals 2024 Color of the Year

Behr Paint Company has revealed its 2024 Color of the Year: Cracked Pepper (PPU18-01). This versatile hue blends modernity and timelessness, emanating confidence in both indoor and outdoor spaces. Cracked Pepper offers an opportunity for DIY enthusiasts, designers, and professionals to uplift areas by incorporating it into projects, whether as a dominant wall shade or as an elegant accent.

"As we look into 2024, creating a sense of comfort and belonging will continue to drive design decisions—but now, as life returns to its more familiar rhythms, it's time to allow our senses to come alive," said Erika Woelfel, vice president of color and creative services. "From heightening the aromas of a dining room to feeling the softness of a living area, Cracked Pepper enhances the natural expression in any space."

"We recognize the growing desire for using darker colors throughout spaces," said Jodi Allen, global chief marketing officer. "Adding a soft black like Cracked Pepper evokes a sense of confidence and individuality that we want all of our customers to feel after completing a project."

Behr Paint's research found that:

• 54% of Americans believe black tones in homes bring about a fresh energy and ambiance

• 64% of Americans find black tones in homes to create a bold atmosphere

• 57% of Americans associate painting walls with darker colors as a way to achieve a designer aesthetic

• 74% of Americans are open to the idea of painting areas or rooms with darker colors

• 50% of Americans perceive dark-colored walls as elevating the room's aura

• 61% of Millennials believe black tones instantly rejuvenate the home

• 50% of Americans associate dark-colored walls with a sense of comfort