Beko unveils AI-enhanced smart home appliances for sustainable living

Beko has introduced AI-powered enhancements across its Smart Home product line, marking a significant step in the company’s long-term innovation strategy. These new features include adaptive cooking, personalized washing, and AI-driven energy management, designed to improve efficiency and reduce environmental impact.

CEO Hakan Bulgurlu emphasized the role of AI in revolutionizing home appliances: “At Beko, we're harnessing its power to innovate on appliances that learn, adapt, and anticipate our needs.”

Beko’s innovations, including AI-driven predictive maintenance, aim to optimize appliance performance while reducing carbon footprints. These advancements reflect the company’s mission to lead sustainable change within the home appliance industry.