Jun 28, 2024
Beko wins Bronze Lion at Cannes for global campaign
Combining innovative technologies with superior quality, European technology brand Beko continues to achieve global success. At the 71st Cannes Lions International Festival of Creativity, Beko’s global campaign “The Beko Inheritance” was shortlisted in two categories: “Print & Publishing” and “Media.” The company won the Bronze Lion award in the “Print & Publishing” category.
Launched in April, “The Beko Inheritance” campaign features a film by VML, directed by Jack Howard. The film, starring Brendan Patricks, Ross Hatt, and Marty Cruickshank, creatively portrays family inheritance tensions to highlight the durability of Beko products.
The campaign’s multi-channel strategy included digital media and events in Egypt and Spain, garnering approximately 5 billion impressions globally. Beko is among the top three large home appliance brands in Europe.
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