Benjamin Moore honours pro painters

Benjamin Moore is holding its third annual Contractor Appreciation effort, dedicated to residential and commercial painting contractors. Taking place throughout the entirety of April, Contractor Appreciation Month is an expression of gratitude to the community of painting contractors across North America for the work they do every day to transform the spaces in which we live and work, says the company. To celebrate the dedication and craft of thousands of professional painters in partnership with the Benjamin Moore network of locally owned retailers, the month-long celebration will commence with in-store events and special offerings.

To underscore the critical role painting contractors serve in the community, Benjamin Moore will be taking its Contractor Appreciation initiative on tour. In addition to the in-store events, the brand is deploying two custom Airstreams around the nation to host pop-up events for professional painters at select retailers. The experience includes custom giveaways, product training, hospitality, entertainment, and more.