BLUE SALT named KitchenAid 2024 colour of the year

KitchenAid has unveiled its 2024 colour of the year: ‘Blue Salt.’ Blue Salt is a periwinkle blue with a subtle iridescent, reddish-pearl finish that softly shifts hues depending on the angle or lighting. Available today in the Artisan Stand Mixer, Blue Salt is an ever-shifting hue that reflects the versatility that the kitchen plays in our lives.

"At KitchenAid, we aim to create extraordinary kitchen experiences, and that often starts with the colour and design of our products,” says Janice Ryder, country manager, KitchenAid Canada. “The 2024 colour of the year is no different, it's the first colour selection to feature a unique finish. Inspired by how a pinch of salt opens your senses to new depths of flavour, Blue Salt is a sensory reminder to see every day in a new light."