Canada's loyalty market projected to reach $9 million by 2027

The loyalty market in Canada exhibited steady growth, with a projected annual increase of 12.3%, reaching $6,233.77 million in 2023. According to the Canada Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - Q1 2023 Update by ResearchAndMarkets.com, the market witnessed a consistent compound annual growth rate (CAGR) of 12.6% from 2018 to 2022.

Forecasts indicate sustained expansion for Canada's loyalty market, with an anticipated CAGR of 11.8% from 2023 to 2027. This trajectory would lead the market to surge from $5,553.60 million in 2022 to attain a value of $9,735.36 million by 2027. The growth is attributed to the rise of mobile-based loyalty programs, as indicated by the report's findings.