CertainTeed Unveils Re-Branding Focus

CertainTeed has rebranded to emphasize how it positions, supports, and educates building professionals on its products. The new brand prioritizes its goal of offering comprehensive systems-based building products focusing on performance and sustainability. “Rethinking how we build requires embracing how each element of a home’s construction can collectively maximize its performance and comfort. Our building science team makes the specification process easier – eliminating any guesswork that can often come when building professionals are exploring multiple options to increase a building’s performance and sustainability,” says Mark Rayfield its chief executive officer.