Certification Addresses Sustainability

Certification helps remodelers build trust in the products they utilize while providing market differentiation between brands, says Accountability Information Management, Inc. (AIM), a research company in the B2B space. Its research, ‘The Importance of Certification in the Cabinet Industry’ brings out the growing importance of sustainability to remodeling and design professionals, which Kitchen Cabinet Manufacturers Association (KCMA) addresses in its certification processes. “Sustainability is jumping to the front of the line when it comes to certification considerations for businesses,” says Betsy Natz, KCMA’s CEO. “People want to know the product will perform, as well as where and how it is made, how it got to where it’s going, and other factors.” The study also shows while the environmental practices of the manufacturer were at the bottom of the selection criteria, that’s going to change as consumers are driving manufacturers to be better stewards of the environment.