Consumers Spend Big On Bath Improvements

Sales revenue for products related to more substantial bathroom remodels enjoyed double-digit gains in the U.S. last year, says research from the NPD Group. Purchases of products like bathtubs, whirlpools, vanities, and tub and shower surrounds retained positive sales performance in both units and dollars, while most other kitchen and bath categories struggled. Many aspects of the home have gotten attention over the past few years, whether it’s the creation of new outdoor living spaces or just a fresh coat of paint. Most recently, bathrooms have received a significant amount of attention with sales revenue from vanities with tops growing 27 per cent year over year, bathtubs and whirlpools growing 22 per cent, and tub and shower surrounds growing 20 per cent. Those same categories demonstrated positive demand levels, while also experiencing the highest year-over-year increases in average selling prices. Average prices for bathtubs and whirlpools rose 20 per cent, compared to 2021, while tub and shower surround prices increased 18 per cent.