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Aug 24, 2022

Consumers Want Touchscreen Alternatives

Consumers across the world are still concerned about using public touchscreens due to fears of germ transmission with some even changing their behaviour to avoid using them altogether in public venues, says a study from Ultraleap, an interface company. Just over half of consumers are concerned about touchscreen hygiene, with 72 per cent of respondents changing their behaviour at least sometimes to avoid germs on public touchscreens and 29 per cent always changing their behaviour. These behaviours include touching the screen as little as possible, using hand sanitizer before or after touching the screen, or even avoiding places where they have to use a touchscreen. This avoidance behaviour is likely to have a direct commercial impact on retailers and brands because touchscreens provide autonomous service points for consumers. However, consumers (83 per cent) are open to and actively positive about touchless solutions such as gestural interfaces that use gestures of the human body, typically hand movements. Sixty-eight per cent of consumers say they’d be more likely to visit a retail establishment if it offered a touchless self-service screen.

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