Early bird companies sign on to exhibit at EISENWARENMESSE

The ‘EISENWARENMESSE - International Hardware Fair Cologne 2024’ says it has had a good response from the hardware industry during the first months of registration. The early bird promotion has resulted

in exhibiting companies from 45 countries and a foreign share of 87%. The event will feature the popular DIY Boulevard in cooperation with the Haus & Garten (HHG) manufacturer association. DIY Boulevard provides companies the opportunity to present their products in an environment similar to point-of-sale (POS). As well, the EISEN Award will be presented again in 2024, in cooperation with the central association for the hardware trade (ZZH), to search for new ideas, inventions, and solutions from the industry. In 2024, EISENWARENMESSE will offer an app called Lead+Meet that brings together exhibitors and visitors on the fair grounds with personalized push messages. When purchasing tickets, visitors provide various individual information such as product interests, industry, or country of origin. On the basis of this information, exhibitors can identify the visitors that match their offering. When entering the exhibition hall, visitors receive a push message with an invitation and directions to trade fair stands that will be of interest to them. The exhibition takes place March 3 to 6, 2024 in Cologne, Germany.