Gen Z Prefers Authentic Video Advertising

Generation Z (Gen Z) – ages 10 to 25 – favours variety and is active across more social platforms than other age demographics, says data from Smartly.io, a social media advertising automation platform. In fact, 82 per cent of Gen Z consumers use social media as a way of finding new brands, compared to 57 per cent of general consumers. As well, 87 per cent of this generation open to seeing advertising from brands they like or have purchased from before as well as from new brands. Across the board, data showed that variety, video/motion-specific content, and brand authenticity are all important to this specific audience. When creating a social media strategy, brands that take these points into consideration and create a connected, consistent, and authentic approach across each platform are likely to make the most impact.