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May 24, 2023

HBC continues Zellers brand expansion

Hudson's Bay plans to expand its Zellers brand across Canada, increasing the store's footprint in cities across the country. After the launch of the Zellers’ eCommerce site and select concept stores within Hudson’s Bay locations earlier this year, the retailer plans to open more locations. It will initially open a series of pop-up boutiques within Hudson’s Bay stores, then later it will open larger footprint stores in some or all of those same locations. The first pop-up will launch at the retailer’s flagship Queen Street store in Toronto, ON, in June, with an additional 20 pop-ups expected to open in August. These pop-ups will effectively measure customer response in each market to determine the best fits for the Zellers store experience. HBC, the holding company of investments and businesses that include Hudson's Bay and Zellers, says the investment will strengthen the company's strategic position while also taking advantage of the opportunities being created as other retailers exit the Canadian market.

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