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Aug 19, 2022

HBC To Resurrect Zellers

Canadian department store Zellers is making a comeback next year, says Hudson's Bay Company (HBC). A decade after the discount chain shuttered most of its locations, it will debut an eCommerce website and expand its brick-and-mortar footprint within select Hudson's Bay department stores across the country in early 2023. The relaunched Zellers will offer "a digital-first shopping journey that taps into the nostalgia of the brand." The return comes as soaring inflation drives consumers to discount retailers in search of lower prices and fierce competition from existing stores like Walmart, Dollarama, and Giant Tiger. The Zellers department store was founded in 1931 and acquired by HBC in 1978. The store hit its peak of about 350 locations in the late 1990s before losing ground to big box competitors such as Walmart. In 2011, HBC announced plans to sell the majority of its remaining Zellers leases to Target Corp.

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