IKEA Canada Launches Branding Campaign

IKEA Canada has unveiled a brand platform that dials into the company's mission to create a better everyday life for people. Anchored by the phrase, ‘Bring Home to Life’ (‘La maison, c'est la vie’ in French), the branding aims to tell compelling stories of how IKEA products and services help people bring the spaces that matter most to them to life. The creative speaks to the idea that customers use IKEA to piece together the times of their lives. The centrepiece of the national, integrated campaign is a film that follows a newcomer family as they put together their new apartment and the life that will make that space a home.