May 31, 2024
IKEA Canada partners with Rainbow Railroad to aid LGBTQI+ refugees
IKEA Canada has announced a meaningful partnership with Rainbow Railroad, aiming to aid at-risk LGBTQI+ individuals in safely relocating to new homes.
Between June 1st and July 31st, sales from the new Rainbow cake at IKEA will contribute to supporting around 500 individuals resettling in Canada. Through this initiative, IKEA affirms its commitment to fostering inclusivity and supporting vulnerable communities.
Selwyn Crittendon, IKEA Canada’s CEO, emphasized the importance of Pride month. “While Pride month is a time to celebrate 2SLBTQ+ rights and diversity, it is also a reminder of the progress still to be made as many continue to experience social exclusion simply based on who they are,” he said.
Sign up for our Daily News Alerts to receive relevant industry news, articles, and previews for our next issue of Home Improvement Retailing. Delivered directly to your inbox. Subscribe here.