IKEA launches interactive “Dreamscapes” exhibit in Toronto

IKEA Canada has unveiled Dreamscapes, an interactive exhibit focused on sleep and design innovations. Running from October 4 to October 6 at Toronto’s Transmission Studios, the exhibit showcases IKEA’s commitment to promoting better sleep through practical design solutions.

Daily giveaways are available for the first 50 guests, alongside prizing opportunities. Attendees will also receive a $50 coupon for purchases of $200 or more, valid from October 3 to October 17, 2024.

Following the event, the installations will move to IKEA’s Toronto Downtown and Scarborough Town Centre locations. Media representatives can attend tours and request interviews with IKEA Canada leaders, including head of home furnishing EJ Middelhoven and director of events Alicia Carroll.

The exhibit is open daily from 10 am to 4 pm at 58 Berkeley St., Toronto.