top of page
2024 EN Key Media Magasin Gerard Methot Ad 970x90  + FR

May 29, 2024

Innovative Mowilex Recycled paints redefine environmental responsibility

PT Mowilex Indonesia has unveiled Mowilex Recycled paints, introducing a new approach to environmental sustainability in the paint industry. These innovative paints boast a reduction in carbon footprint of up to 60% per 2.5-litre pail compared to traditional paints of equal quality.


Mowilex noted this product aligns with United Nations Sustainable Development Goal 12, promoting sustainable consumption and production.


CEO Niko Safavi highlights the dual benefits of the product. “Mowilex Recycled offers an option for customers who prefer high-quality products with a reduced carbon footprint. By extensively treating and reprocessing our premium, out-of-specification inventory, we keep it from being disposed of as waste,” he said. “[These] are also very attractively priced, so customers enjoy great value and premium quality while also lowering their environmental impact.”

Sign up for our Daily News Alerts to receive relevant industry news, articles, and previews for our next issue of Home Improvement Retailing. Delivered directly to your inbox. Subscribe here.

bottom of page