Oct 31, 2023
KNIPEX Tools launches ‘Master of Craft’ brand campaign
KNIPEX Tools North America has launched its ‘Master of Craft’ brand campaign. As a longstanding partner to tradespeople all over the world looking for best-in-class pliers, KNIPEX will begin honouring best-in-class tradespeople who take their work from ordinary to exceptional. The brand campaign will bring to life a true master of their craft in each industry segment the pliers manufacturer has an offering in. From automotive, electrical, plumbing, and HVAC to aviation and many more, the storytelling will highlight how far each master of craft has come and the tools that helped them get there. With the tagline ‘See How Far Your Hands Will Take You,’ there will be an emphasis on the power of using your physical hands to pave your own road to success.
KNIPEX partnered with Charles Sanville, The Humble Mechanic and longtime KNIPEX user, for the automotive chapter of the campaign. Charles is a Volkswagen technician and mechanic. He also is a staple in the automotive community, sharing his knowledge on all types of car repair and offering a place for everyone to connect and learn.
Additionally, beginning in September 2022, KNIPEX Tools North America started working with the full-service creative marketing agency, SixSpeed. The ‘Master of Craft’ campaign is the first major project between the two companies.
The campaign will live mainly on social channels (YouTube, Instagram, Facebook, and LinkedIn) and the KNIPEX North America website. It will come to life through video and photo assets, email marketing communication, print pieces, tradeshow booth graphics, and more.
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