Loblaw to test new discount store format in Ontario, offering big savings

Loblaw Companies Ltd. is set to pilot a new no name® store format in Ontario, offering customers up to 20% savings on groceries and household items.

Launching in September 2024, the stores in Windsor, St. Catharines, and Brockville will focus on simplicity and affordability. The stores will feature shorter operating hours, a limited product range, and minimal marketing to reduce costs.

The 1,300-item inventory will prioritize pantry staples and household essentials, with no fresh dairy or meat products available. Loblaw aims to address ongoing food inflation by providing a streamlined, budget-friendly shopping experience.