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Feb 15, 2024

Majority of business leaders optimistic for 2024

Business leaders around the world are starting 2024 with an increased level of optimism about their organizations’ future growth compared to 12 months ago, says Capgemini Research Institute’s Embracing a brighter future: Investment Priorities for 2024 report. It shows customer experience, innovation, talent and skills, sustainability, and supply chains are strategic business areas set to benefit from increased investment.


Fifty-six percent of business leaders have confidence in their organization’s future growth despite current macroeconomic headwinds, up from 42 percent 12 months ago. However, only less than a third of them are optimistic about the global operating environment.


Some of the key trends business owners believe will impact them include artificial intelligence, cybersecurity, and climate change. Leaders also plan to rehaul and redesign their global supply chains to minimize the risk of major disruption.

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