Sep 13, 2023
Mellow yellow: BeautiTone unveils ‘2024 Colour of the Year’
BeautiTone, a Canadian-made and -owned retail paint brand, has named ‘Illumina,’ a mellow yellow, as its ‘2024 Colour of the Year.’ Illumina is described as a soft yellow with notes of red – a nostalgic pop of cheerful colour.
The name ‘Illumina,’ derived from the Latin word for ‘illuminate,’ speaks to the colour's ability to lighten up any space, from the kitchen to the bedroom, inspiring a sense of clarity and wellness and sparking feelings of hope, says the company.
Yellow, often associated with positivity and creativity, is the brightest colour on the visible spectrum, making it a typically bold paint choice. But the muted tones of the colour make for a quieter rendition of the primary colour.
The colour is the centrepiece of the ‘BeautiTone 2024 Colour Trends,’ and one of seven hues in the 2024 colour palette, along with four supporting neutrals. The palette is available in BeautiTone's Designer, Sig Dollarama Inc. nature, Pure, and PRO paint lines.


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