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Dec 19, 2022

Montrealers Support Green Housing, But Not Buying Yet

Homeowners in the Montreal, QC, census metropolitan area (CMA) are more supportive of green housing than other Quebecers and they are factoring the environment into their decisions as they look to buy, says research from the Fonds immobilier de solidarité FTQ, the Société d'habitation du Québec, the Quebec Professional Association of Real Estate Brokers (QPAREB), and the Service de l'habitation de la Ville de Montréal. Fifty-nine per cent of homeowners and future buyers in the Montreal CMA would be willing to pay a premium for an environmentally friendly home. This is higher than the provincial average. Although this premium should be associated with savings or greater resale value, the Montréal CMA has the lowest percentage of people who would refuse to pay such a premium (33 per cent compared to 36 per cent for the province as a whole). However, only 34 per cent of buyers in the area feel they have enough information to assess the environmental impact of a property. Not surprisingly, 72 per cent of homeowners and future buyers would like to see standardized environmental assessment criteria for housing. In the Montréal CMA, both owners and renters rank energy efficiency as the top measure of a home's sustainability.

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