My Main Street program is open for applications

Applications are open for businesses to apply for My Main Street’s Business Sustainability and Community Activator streams.

Funded by a $15 million investment from the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), My Main Street is an online mapping tool designed to support main street businesses and communities across southern Ontario.

The mapping tool has been created to build a national database of main streets and is evolving to provide research-based information that supports creating greater vibrancy across Canada. The program will offer streamlined direct-to-business supports and complementary programming for community projects that will encourage growth and economic prosperity.

The My Main Street Business Sustainability stream will provide non-repayable contributions for businesses located on main streets across southern Ontario that provide a business case on how the funding will strengthen their existing capacity and support growth.

The Business Sustainability stream will provide up to $6.5 million of non-repayable contributions up to $20,000 in direct-to-business funding to support productivity enhancements for brick-and-mortar businesses located on main streets across southern Ontario. Funding will be made available to businesses that employ between one and 50 staff, have demonstrated revenue growth, and provide a business case on how the funding will strengthen their existing capacity and support their growth.

Application deadline is March 31, 2024. For more information, visit My Main Street.