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Jan 15, 2024

Newell Brands undertakes organizational realignment

Newell Brands is undertaking an organizational realignment to strengthen its front-end commercial capabilities, including consumer understanding and brand communication, in support of the Where to Play / How to Win choices the company unveiled in June 2023. In addition to improving accountability, the realignment should further unlock operational efficiencies and cost savings, reduce complexity, and free up funds for reinvestment. 


As part of the realignment, the company is making several organizational design changes, which entail standing up a cross-functional brand management organization; realigning business unit finance to fully support the new global brand management model; further simplifying and standardizing regional go-to-market organizations; and centralizing domestic retail sales teams, the digital technology team, business-aligned accounting personnel, the manufacturing quality team, and the human resources functions into the appropriate centre-led teams to drive standardization, efficiency, and scale. The company will also further optimize Newell’s real estate footprint and pursue other cost reduction initiatives. These actions are expected to be substantially implemented by the end of 2024. 

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