Openscreen platform named most innovative product

Openscreen, a provider of QR code activated enterprise solutions, was awarded ‘Innovative Product of the Year’ at the ‘2023 Smart Retail Tech Expo’ for its Openscreen Engage campaign management product. The Engage campaign workflow-driven interface provides drag-and-drop mobile content management, real time messaging, customer capture with privacy, and consent management to allow brands to launch QR code triggered campaigns. The platform enables retailers to digitally extend store, shelf, and packaging space with scannable information; educate, inform, and interact with consumers in-store and on-location; capture privacy-compliant audience data; and drive revenue with instore scan-to-order and scan-to-buy flows. The ‘Innovative Product of the Year’ award recognizes a creative and unique product which has pushed the boundaries of smart retail tech and re-defined the future of the retail industry.