Overstock acquires Bed Bath & Beyond brand

Overstock.com, Inc., an online furniture and home furnishings retailer, has acquired certain intellectual property assets of the Bed Bath & Beyond banner from Bed Bath & Beyond, Inc. As part of the deal, Overstock plans to re-launch the Bed Bath & Beyond domain in Canada, followed weeks later by the re-launch of a refreshed website, mobile app, and loyalty program in the US. New and existing customers of both Overstock and Bed Bath & Beyond will experience a single online shopping destination – bedbathandbeyond.ca in Canada and bedbathandbeyond.com in the U.S. – for furniture and home furnishings products. The company is also re-branding its Club O loyalty program as Welcome Rewards. The program will continue to offer 5% reward dollars for all purchases that can be fully redeemed in subsequent transactions. The Bed Bath & Beyond assets acquired include website and domain names, trademarks, tradenames, patents, customer database, loyalty program data, and other brand assets related to the Bed Bath & Beyond banner. The transaction excludes any asset associated with the brick-and-mortar business of Bed Bath & Beyond, Inc. including store leases, inventory, warehousing, and logistics infrastructure. The buybuy Baby and Harmon banners and their assets formerly operated by Bed Bath & Beyond, Inc. are also excluded from the transaction.