Owens Corning names ‘2024 Shingle Colour of the Year’

Owens Corning has named ‘Williamsburg Gray’ as its ‘2024 Shingle Colour of the Year.’ Offering a modern take on conventional shades of gray, Williamsburg Gray is infused with nature-inspired tones that integrate slate grays, volcanic black shades, and earthy browns to deliver a timeless colour statement on a home’s roof. 

The colour is part of the TruDefinition Duration shingle line and aims to deliver both curb appeal and performance. Sue Burkett, strategic marketing leader and senior color expert at Owens Corning, stated, 

“We understand that colour is a powerful tool for self-expression and preferences range from mild to wild,” says Sue Burkett, strategic marketing leader and senior colour expert at Owens Corning. “While Williamsburg Gray is indeed a traditional shade, the undertones evoke the sense of timelessness seen in nature.”