Real Canadian Superstore opens appliance store-in-store

The Real Canadian Superstore (RCSS) has partnered with the Canadian Appliance Store (CAS) to open a store-in-store model appliance store to sell major appliances. The 1,900-square-foot pilot store in Milton, ON, has more than a dozen brands available on-site and also offers CAS’ full online catalogue. Customers are able to earn and redeem PC Optimum points for their purchases. Loblaw Companies Ltd., RCSS’ parent company, plans to expand the pilot to a small number of additional RCSS locations across Canada later this year.