RONA develops new identity brand for affiliate dealers

RONA inc. says it has revamped its business positioning with a series of programs aimed at improving the profitability of its dealers and renewing the brand image to support its ambition of becoming the strongest dealer network in the country.  

RONA has developed a new identity designed exclusively for RONA’s affiliated dealers. This will include signage outside of the stores and the brand elements inside. The branding will promote the entrepreneurial side of the dealers while capitalizing on the RONA brand. 

“RONA is a strong brand that has been serving Canadians for nearly 85 years. With this modernized brand image, we wanted to capitalize on this asset, all while highlighting the uniqueness of our dealers and the close ties they have with their communities by personalizing their signage. The value of proximity, their unique history, and their community spirit resonate with consumers, and we wanted to maximize the impact of these important differentiators for the entrepreneurs in our network,” says Catherine Laporte, vice-president, marketing at RONA inc. 

Rona has 425 corporate and affiliated stores under different banners.