RONA Foundation launches ‘Home Sweet Home’ campaign

The RONA Foundation, which oversees the philanthropic activities of RONA inc., a home improvement retailer operating the Lowe’s, RONA+, RONA, and Réno-Dépôt banners, has launched a campaign called ‘Home Sweet Home.’ In an unprecedented context of housing and shelter crisis, the initiative aims to support the most vulnerable populations by raising donations to revitalize living environments or make access to housing easier. The fundraising will run from September 1 to 30 in most of the network’s stores and online.  

“Having a safe, comfortable place to live should be possible for all Canadians. At the RONA Foundation, we listen to the needs of our communities and want to help victims of domestic violence and their children, low-income families, and people with special needs or mental health issues,” says Josée Lafitte, director of the RONA Foundation. 

For the campaign, employees choose a local organization. Customers and partners across the country will then be invited to make donations to support the selected local cause. The campaign will take place in all corporate stores in the RONA network, as well as in four distribution centres, and nearly 30 participating affiliated stores. Visit rona.ca to make an online donation.