Sanrio and Harry Potter shine in new Toronto MINISO store

Lifestyle brand MINISO celebrated the grand opening of its latest IP Collection store at the Eaton Centre in Toronto on Oct. 19. The new location highlights exclusive collaborations with popular franchises, including Sanrio, Harry Potter, Loopy, and Barbie, and spans approximately 300 square meters in one of Toronto’s premier shopping destinations.

The store showcases themed sections for personal care, cosmetics, perfumes, and electronics, in addition to unique, collectible items from each IP. This location also marks the Canadian debut of MINISO’s Harry Potter collection, featuring a range of memorabilia from plush toys to accessories.

Festivities included a ribbon-cutting ceremony, live DJ, exclusive discounts, and giveaways. Fans in costumes brought added excitement to the event, further enhancing the brand’s commitment to immersive shopping experiences.

MINISO’s latest expansion builds on its successful West Vancouver launch as it plans additional stores across Canada.