ShopLiftr offers digital ad solutions

With retail digital ad spending accounting for over a fifth of the total, the timing is optimal for retailers looking to enhance their digital footprint and seamlessly integrate it with strong in-store performance, says data from technology company ShopLiftr. Its platform delivers personalized and responsive display and video ad units to empower Canadian retailers with the tools to create compelling narratives that highlight their unique value propositions and promotions, ensuring their messages hit home with their target audiences.

In light of economic pressures and the rising cost of living, consumers are increasingly drawn to value-oriented shopping experiences. ShopLiftr's solutions are adept at engaging the cost-conscious consumer through contextual targeting and sophisticated, non-cookie-based audience tactics, ensuring that advertising is meaningful and relevant from the outset.

The platform employs sophisticated natural language processing techniques and rules-based algorithms to generate impactful ads. This nuanced use of technology enhances ShopLiftr's ability to produce multilingual ad units that connect with consumers in their preferred language.