The impact of networking on business growth

Research conducted by Husam Jandal, an internationally acclaimed business and digital marketing consultant, explores the connection between networking and positive business outcomes. According to the report, one study indicated that sole proprietors experienced a 55% increase in business success through networking, while another study found a 40% revenue boost for those who actively networked compared to their counterparts.

“It’s essential to think of digital marketing as a vehicle to develop and strengthen relationships, not as a container in which relationships exist,” Jandal explains. He advises businesses to approach networking tactically, establishing goals while focusing on making genuine connections.

Strategic alliances formed with complementary businesses are highlighted as significant opportunities for growth. However, Jandal notes that these partnerships require careful nurturing and management to be successful.