The RONA Foundation launches Build from the Heart campaign

The RONA Foundation, which oversees the philanthropic activities of RONA inc., is rolling out an in-store fundraising campaign for its Build from the Heart program launched last year. From May 1 to 31, customers who visit a participating RONA store will have the opportunity to make a donation at checkout to support the construction or renovation project of an organization in the province.

Build from the Heart aims to help seven non-profit organizations across the country – one in each province or region where RONA is established – in carrying out projects to revitalize living environments or make it easier to access housing for Canadian populations in need.

“Last year, we donated $500,000 to meaningful community projects across Canada,” says Josée Lafitte, director of the RONA Foundation. “This year, we’re aiming to donate a total of $1 million to have an even greater impact on projects and help more people in need.”

To in-store donations, the Foundation will add funds raised – thanks to the generosity of RONA vendors – during its annual Golf Day on July 15, customer donations made at self-checkouts since October 2023, as well as funds collected in-store through the sale of winter hats bearing the Foundation’s logo and the Pro fundraising campaign held last November.